Unique homes and homeowner goals along with an ever-changing market pretty much assure that! Although Shawna creates a bespoke marketing strategy for your home, throughout the process she has woven some common threads across many years of successful home sales and happy clients.
Prior to your first meeting with Shawna — ideally at your home — she’ll provide you with some seller education pieces to review. When you meet with her, you’ll talk through your goals and expectations with selling your home. As you walk through the home together, Shawna will ask questions about updates, repairs and what you’ve enjoyed about living there. Getting an understanding of what you hope to gain from your home sale is just as important as in-depth knowledge of your home’s condition, features and systems.
Post-walkthrough, Shawna will create a custom selling package for you. This will include a detailed outline of the pre-listing preparation recommended for your home, complete with timing and estimates.
The most valuable “marketing” for your home takes place long before it’s listed on the MLS. For some homeowners, this means investing $10k or more in home preparation in order to get another $100k back. Other homeowners may set a more modest budget for home prep — Shawna is adept at working with all scenarios. One constant is that the burden of project management will not fall on you! Shawna has a formidable list of trusted vendors that she is happy to recommend, schedule and guide to a successful completion.
The strategy Shawna employs for assisting clients with pricing and positioning is a collaborative approach. Shawna’s ultimate goal is to arm you, her client, with the market knowledge to feel empowered to make wise fiscal and strategic decisions. A full market analysis and positioning matrix will be provided to you, and Shawna’s even been known to take sellers out to tour the competition. You’ll make decisions together on the pricing and positioning that best suit your needs.
The vast majority of buyers today will scroll through pictures of your home online before deciding to even drive by, let alone go inside your home. Strategic staging can help your home photograph to its best advantage and make the best features of your home shine through. Shawna believes in its marketing power so much that she offers complimentary staging from her own inventory for many homes and condos. If her staging inventory is not appropriate for your home, either because of the size or aesthetic of your home, Shawna has relationships with most of the premier stagers in the area — so she can select just the right one for you. Shawna is proud to provide complimentary handyman service from Ader & Sons as an added value to her clients. This can significantly reduce the cost of your pre-listing preparation, expedite the timeline to get your home on the market faster, and offer peace of mind throughout the home selling process.
Successfully marketing your home doesn’t stop with gorgeous photographs on Zillow. Shawna weaves a cohesive story throughout your home’s digital and social media marketing, beautiful printed materials inside the home, and also leverages her network built over 23 years of Seattle brokering to ensure your home connects with not just a wide audience, but the niche target buyers in the market for homes like yours.
Shawna is here for you every step of the way, ensuring that all timelines and contract conditions are met. She’ll make sure you are completely in the loop with escrow, title, lender and buyer updates, and she’ll ensure a seamless, successful transfer of your home to the new owners. And after toasting a successful closing, she’s always available and honored to act as a real estate resource and guide